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Why Traditional Media Needs Text Messaging
You’re listening to the radio while you’re getting ready for work when an ad comes on talking about an upcoming concert. You’re sitting on your couch watching TV when a commercial tells you about a new...
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6 Ways You Can Use Mobile Video with Text Message Marketing
One of the disadvantages of text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video...
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Text Messaging is an Easy Call-to-Action
The card above was inserted into a restaurant check-fold. Let’s examine the call-to-action: You could – use your smartphone, if you have one, to go online and visit the web address, which was not...
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4 Ways to Use Text Message Marketing at Your Next Event
Looking for a way incorporate some mobile marketing at your next event? Here are four ways you can use text messaging to engage your audience and build a database - 1. Email capture Stop putting out...
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3 Ways Mobile Marketing is Much More than Apps and Search
When most marketers think about mobile marketing two tactics sometimes come to mind before anything else; mobile apps and search. While for some businesses these tactics may be great opportunities,...
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4 Ways to Prevent Text Message Coupons from Being Abused
For many businesses text message coupons and offers are an integral part of their SMS marketing. While sometimes overuse of these offers isn’t discouraged there are other times when redemption amounts...
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Kill Fewer Trees at Your Next Event, Use SMS Marketing
This isn’t a bunch of reasons how you can be more “green” at your next event. This is three ways you can eliminate paper using text messaging. These ideas will save you hassle, help you run a better...
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How to Use SMS to Grow Your Opt-In Email List
You know something you don’t hear very often in a radio spot? “Send us an email to be entered into a contest to win…” Have you ever been to a rally where the speaker told everyone to send an email to...
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Why an iPad is Not the Best Giveaway
We’ve helped many clients run text messaging giveaways. This is where the audience sends a text message, and maybe even responds via SMS with their email address, to win a prize. The mobile numbers...
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What Makes Customers Opt-out of SMS Marketing?
Are your subscribers unhappy with your text messages? Anyone can launch an SMS marketing campaign, but not everyone can do it well. In fact, some companies and organizations trudge along blindly,...
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